Deliver One Car Less Than Demand
Insight
Enzo Ferrari's maxim was to always deliver one fewer car than the market wants. This is not a production limitation but a deliberate strategic choice. The 166 had demand for far more than 100 units, but Ferrari capped production anyway. 79 years and 330,000 total cars later, the same principle holds: manufacture scarcity, and the product becomes a dream rather than a commodity.
Related Concepts
Source Context
"Ferrari will always deliver one car less than the market demand."