The deliberate constraint of supply below demand to increase perceived value -- not a production limitation, but a strategic choice that transforms a product into a dream.
Tensions
Rumelt frames scarcity as strategy's precondition: you must choose because resources are finite. Ferrari inverts this: they create scarcity artificially, making constraint the product itself. This raises a question: is manufactured scarcity a genuine strategy or just a pricing mechanism? The licensing trap (100% margin that cheapens the brand) suggests scarcity only works when it is consistently applied across every touchpoint, not just production.